Updated Google Terms of Service and Privacy Policy

trademark-infringement-research
The new Google Terms of Service, effective April 14, 2014, states in part:

“Some of our Services allow you to upload, submit, store, send or receive content. You retain ownership of any intellectual property rights that you hold in that content. In short, what belongs to you stays yours. [<–LOL, not really.. read on..]

When you upload, submit, store, send or receive content to or through our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content. The rights you grant in this license are for the limited purpose of operating, promoting, and improving our Services, and to develop new ones. This license continues even if you stop using our Services (for example, for a business listing you have added to Google Maps). Some Services may offer you ways to access and remove content that has been provided to that Service. Also, in some of our Services, there are terms or settings that narrow the scope of our use of the content submitted in those Services. Make sure you have the necessary rights to grant us this license for any content that you submit to our Services. http://www.google.com/intl/US-en/policies/terms/

How will this change effect the intellectual copyright of photographers? More importantly, why is Google doing this?

Share your thoughts in the comments below, and let me know what you think about Google’s new Terms of Service agreement.

 

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